Learn strategies and best practices for using social media in your marketing communications. Social media is more than sharing photos with friends and family; businesses are now successfully using this medium to communicate, provide customer support, and gain leads and brand advocates in a redefined landscape. Learn how to integrate social media as a working component of your marketing strategy. By the end of this course you will understand the key requirements for successful social media communications, with the option to push further into research and development outside of class.

This is one of a range of social media training courses we offer for businesses to upskill across digital marketing.

Course content

  • Social Media Platforms
  • Business Case
  • Strategies: setting the reference points for your activity
  • Audience and Spaces: creating personas to get closer to the audience
  • Research and scoping the media relevant to your area
  • Writing for Social Media
  • Social Media Tools
  • Analytics and evaluation processes

Ideal for

This is an introductory course for businesses wishing to learn how to integrate social media techniques into a wider communication plan. If you are looking to push your business ideas further, boost output, services or reputation, then this course will teach you how using social media. This course may also benefit individuals that work in related areas and are wishing to update their skills.


This course is constructed as a co-creative experience presented via a program of workshops, hands on activity, reflection and discussion. On completion you will walk out with a Social Media Strategy Document that will focus and summarise your continuing business strategy and use of social media. You will have an understanding of the importance of an integrated social media plan, key metrics, and honing your business communications.


Participants will be awarded a Statement of Participation certificate.


Where: Varies per course.


Marina Garbuio

Marina Garbuio is a Digital and Social Media Strategist, educator and speaker. She consults all sized businesses locally, nationally and internationally from a range of different industries as well as educates and mentors CEO’s, in-house digital and marketing managers, entrepreneurs, agency staff.

She teaches Digital Marketing Strategy and Marketing Principles at RMIT University and communicates in a way that is easy to understand, stimulating and interesting to beginners and advanced learners. In turn, you receive expertise and knowledge to implement successful marketing strategies within your business.

For more information about the facilitator – click here.



“Being a social media novice, I felt like a fish out of water at the start. However, Marina is a very engaging speaker. I will take away a very much enhanced knowledge of social media marketing.”


“Marina was engaging, has a wealth of knowledge of social media platforms and ‘how to start’ your campaign.”


“Marina was wonderful, very insightful and engaging. Thank you.”


“Great tools to work with. Obviously very practical & hands-on experience. While I am au fait in social media, I still found it very valuable. Keen to do more!”


“Easy to follow, learnt so much. Marina you are delightful.”


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Marina is lovely and positive; her down-to-earth and good-natured approach makes an intimidating subject fun to approach & do.”


“The course provided a logical perspective on social marketing. It has definitely motivated me to look at my social media program and be more proactive.”