Facebook changes their algorithms each day and it can therefore be difficult for businesses to adapt their Facebook marketing to attract their ideal audience. This one day course will get you up to speed on the latest Facebook advertising techniques and teach you the difference between organic and boosted posts. After a short refresher of the fundamentals, students will learn about Best Practices, Advertising Objectives and Targeting. By the end of this course you will have an understanding of how to advertise effectively on Facebook and design a blueprint which can be implemented immediately.
- Refresher of Facebook fundamentals
- Facebook News Feed – Organic V Paid
- Algorithm Changes
- Post Copy, Content Type and Best Practices to Boost Visibility
- Post Scheduling
- Establish Business and Advertising Objectives
- Different Types of Advertising Available
- Targeting Audiences
- Facebook Tools
- Facebook Ad Designs
- Facebook Ad Management: Ads Manager v Business Manager
- Case Studies and Hands-On Excercises
This course is suitable for business owners, marketers, Public Relations personnel and professionals with a beginner’s knowledge of Facebook and access to a Facebook Business Page.
By the end of this course, you will be able to structure and execute your Facebook Advertising with a particular objective and target audience in mind. You will have gained an in depth knowledge of the necessity of Facebook Advertising in the current climate and be able to implement your advert immediately.
Whilst this course has no prerequisites, it is highly recommended participants have a basic level understanding of marketing principles and Facebook Personal Pages and access to a Facebook Business Page.
All relevant course materials are included.
Materials to bring
Pens, Paper, access to Facebook Business Page on wifi enabled laptops.
Also bring other wifi enabled devices (tablet computer/mobile phone) for Facebook Tools.
Participants will be awarded an RMIT Statement of Participation.
Facilitator – Marina Cook has over 20 years of marketing experience, with 8 years being involved with online digital marketing. She is a Digital Marketing Strategist at Motivating Marketing and has written Digital Strategy Diploma and Advanced Diploma courses for RMIT. Her focus incorporates digital strategies including social media, eNewsletter campaigns, web design & development with large and small companies in most industries. Her knowledge and approach provides students/entrepreneurs with practical skills to move forward in their career.
- “Thanks Marina for sharing all your wonderful knowledge.”
- “I found this course very well worth it. Well explained, very informative and Marina was very patient.”