Meta Marketing 2025: Mastering the Instagram & Facebook Evolution

Meta has rolled out some of its most significant updates in years – and they’re reshaping how brands are found and engaged with on Instagram and Facebook. In my session, I’ll show you exactly what’s changed, why it matters, and how to pivot your strategy to stay ahead.

From Instagram posts now appearing in Google search results to Facebook’s shifting algorithm priorities, I’ll share practical ways to optimise your content and advertising for visibility and engagement. You’ll walk away with ready-to-use tactics, clear next steps, and the confidence to leverage Meta’s evolution so your brand remains visible, relevant, and competitive in 2025 and beyond.

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