Search Engine Optimisation (SEO)

A top-down perspective of a plain grey puzzle with a missing piece highlighted in a bright yellow.

Is your Search Engine Optimisation (SEO) strategy aimed to please Google (and Bing/other search engines) or your audience?

The answer is both. But there is a fine line.

Your website appearing at the top of customer search enquiries should be part of your SEO strategy.

Google aims to please its audience. So, it will only serve up the most relevant information according to their keyword search.

If you are not on the first page of Google, you may as well not exist.

Without SEO, your business does not exist, regardless of how wonderful/useful/amazing your product or service is.

Google is by far the most popular search engine used by online shoppers today.

There are many factors to consider when working with SEO. And that doesn’t include when Google throws in a Penguin or a Panda algorithm to shake things up.

SEO is the power behind your website. You need traffic to your website to generate business, sales, read and share content, and keyword SEO will help.

Q & A

SEO can be confusing. So, here are some basic questions we have answered:

What is SEO?

SEO stands for Search Engine Optimisation. SEO uses words on your page that people are most likely to type into a search engine.

A search engine is Google, Bing, Safari or Microsoft Explorer. A place where you can enter information and gain appropriate answers.

Organic SEO is when your website appears on the first page of Google. This means you did not pay to be on the front page (which is Search Engine Marketing). It happened naturally.

People trust Organic SEO over paid advertising. People’s perceptions are ‘if Google trusts you, then I will’.

SEO helps the search engine to believe your website is relevant and useful to the searcher. This will enable your website to rank higher than others.

Keywords are specific words people type into a search engine to get a result. 

For example; a person types ‘buy real sunflowers in Melbourne’ into Google. If you happen to have those words on your website and your shop is in Melbourne, this increases your chance of ranking on the first page. But keywords is only one part of the SEO puzzle.

These are only a few items that are considered SEO:

  • Using keywords and key phrases within your website
  • Backlinks
  • Body Content
  • Meta Descriptions
  • Headings (H1, H2, H3, H4)
  • Alt Tags
  • Naming images appropriately

Ongoing and sustained SEO is required to ensure you stay dominant in your market. How much time and effort that needs to be placed with SEO will depend on your industry or niche market.

Great SEO can take at least 4 months to start showing on the first page of Google. But this is only if every box is ticked to ensure all aspects of your website is SEO friendly.

It can take 6-12 months to build a solid SEO campaign by selecting key phrases that aren’t as competitive. This is coupled with constant background SEO work.
However, Yeah-Local shows that almost 95% of newly published pages don’t get the Top 10 within a year.

It’s all a matter of strategy.

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