What is considered Content Marketing?
Content Marketing is the creation on content and sharing it online. This can be video, blog posts, copywriting on your website, landing pages, infographics and pictures, basically anything in relation to pictures, video and text.
Some of the more popular kinds of content marketing include:
Blogging and Articles
Blogging is also known as article writing or news articles. They are a constant stream of educational, entertaining or enticing information that sits on your website and is of use to your audience.
These articles aim to increase brand awareness to persuade a person to particular action.
These blogs or articles can then be shared on social media or via email to your audience. Another reason to click through to your website.
A higher blogging frequency correlates with stronger results.
Google favours in-depth blog articles with an average of 1,140 – 1,285 words.
We help you deliver awesome articles that are Google friendly and interesting to your audience.
Video
Hubspot tells us that 54% of internet users want video content from the brands they most likely to follow.
Most people consume visuals so much easier, which is why businesses have videos on their website.
It’s a great way to tell a story, which keeps people on your website longer (especially if it is of value).
With the ability to create a video on your mobile phone, it is acceptable to create a video to share.
We help you brainstorm ideas and work with the right tools to make your video great.
Social Media Posts
Global Webindex says 54% of web browsers use Social Media to research products and brands before they purchase, and people spend an average of over 2 hours on social media every day. https://blog.globalwebindex.com/chart-of-the-day/social-browsers-brand/)
We help create content specific to your appropriate platform.
Visuals can help your audience see your business from your perspective.
Infographics and Pictures
We are naturally visual beings, which is why 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.
Ref: https://www.impactbnd.com/blog/5-reasons-invest-visual-content-creation
We immediately recognise visuals and interpret the information quicker.
Visuals can help your audience see your business from your perspective.
Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content particularly photos and videos saw a 65% increase in engagement.
We help you recognise what visuals to create and how to create them.
Generating INTEREST and CONVERSATION
For content marketing to be interesting and conversational there are 4 important factors you need to consider (let’s use the king-size doona video analogy):
Is it useful?
Anything can be considered useful if you create the content in such a fashion. I’ve seen videos from shucking corn to putting a king-sized doona in a king-sized doona cover.
Seriously, watching the king-sized doona cover video saves me 20 minutes of hard labour each time. (Do you have much success with king-size doona covers? If so, I’m awed).
Is it engaging?
According to Eric Qualman, the attention span of people is 6 seconds. Goldfish beat us with an attention span of 7 seconds. If you haven’t grabbed the audience attention quickly, they move on.
The king-size doona video immediately told me I could do it in less than 2 minutes (when it was taking me 20 minutes). The video was easy to follow and was literally 2 minutes long!
You had me at ‘less-than’…
Is it current?
Reacting to items in the news or getting ahead of trends shows that you are interested in the community around you.
So long they make king-sized doona covers and still make it so difficult to the doona to fit in, then this video will be forever relevant.
Is it relevant?
Your content has to be relevant to your target market. The king-sized doona cover video wouldn’t be useful on a lawyer’s website (unless there were plans to sue for the time it takes?) or on a university website and therefore, is not relevant.
However, a video like this would be most suited to possibly boutique hotels, cleaning companies, bedside linen websites, shops that sell king-sized beds… see the relevance now?
Surprisingly, only 37% of B2B brands, and only 38% of B2C brands have a content marketing strategy. (https://elitecopywriter.com/content-marketing-statistics/). You have a great opportunity to get on board a powerful channel of marketing, which is not yet saturated.
Content Marketing is a long term process. The aim is to grow momentum to get the audience to trust you and your business.
We can help you build a strategy around a variety of content options. We can also write blogs, produce videos, build e-newsletters, and so much more.
